Brightline Initiative Taps ExtensionEngine to Create Online Learning Solution

Unique program leverages world’s leading strategy experts to explain how executives can successfully bridge the expensive gap between strategy design and delivery

CAMBRIDGE, MA, October 1, 2018 — ExtensionEngine, a leading provider of custom learning experiences, today announced it has developed an online learning program for the Brightline™ Initiative to help business leaders turn their ideas into reality and drive change within their organizations.

The Brightline Initiative, a coalition led by the Project Management Institute together with leading global organizations, has developed a set of 10 universally applicable principles that transcend geography and industry to help organizations deliver on their strategic intent and reduce the costs associated with poor implementation.

“We knew an online solution would enable us to share our proven principles with a significantly broader audience and we needed a partner that embraced our vision and could help us bring our concepts to life,” said Ricardo Vargas, Executive Director, Brightline Initiative. “ExtensionEngine was a very valuable partner and provided insights and support to help us transform our content and unique offering into an engaging learning experience.”

The new online program, ‘Turning Ideas into Results: Bridging the Gap between Strategy Design and Delivery,’ facilitates the sharing and advancement of ideas, teaches executives how to successfully implement their strategic vision, and tests the learner’s comprehension of the concepts through discussion-based, self-reflection assessments. Using real-world examples to illustrate key points, the program also leverages proven approaches, and features engaging, in-depth interviews with some of the world’s top experts on strategy and innovation.

“Brightline wanted to tell their story in a compelling, relevant, impactful manner, and ensure the delivery didn’t get in the way of the learning,” said Furqan Nazeeri, Partner, ExtensionEngine. “We leveraged real-world examples and renowned strategy experts to illustrate key points in engaging ways. This project exemplifies the power of online learning.”

About the Brightline Initiative
The Brightline™Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Brightline provides organizations with three key benefits that will improve their ability to deliver on strategic intent: Thought & Practice Leadership, Networking, and Capability Building. Brightline delivers insights and resources that empower leaders to successfully transform their organization’s vision into reality. Any professional who is responsible for ensuring strategy delivery in their organization will benefit from Brightline. Learn more at

About ExtensionEngine
ExtensionEngine develops custom learning experiences, delivering next-generation online and blended learning for universities, corporations, and nonprofits. The company takes an innovative, unbundled, fee-for-service approach to strategy, instructional design, UX/UI, software development/QA, creative services, and marketing services. A privately held company based in Cambridge, MA, ExtensionEngine has launched over 70 online programs for more than 40 organizations. To learn more, visit

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